I invite you to download the last eBook from Seth Godin, the "marketing guru" and blogger.

He talk about blogging and I like his point of views and pedagogic touch.

A simple view from the first page:

"Just about everything that the web was built on is disappearing. Fast.
If you're confused, join the club. The rules are different and
everything is new............
1. Understand how and why the mainstream media is dying.
2. Figure out why your organization needs a fundamentally different approach
to the web.
3. Embrace the fact that you can't just change your tactics... the truth of what
you do and who you are has to change as well.
4. Realize that all of this is very inexpensive and very quick. The hardest part is
finding the will do it right."

Download the book here