Seth Godin published a list about What Every Good Marketer Knows.

I propose to you a special remix with a travel and etourism focus.

Feel free to comment or use it or add your personal thoughts! Please give credit.

My personal thoughts are in italic at the end.

What Every Good TRAVEL Marketer Knows:

* Share of wallet is easier, more profitable and ultimately more effective a measure than share of market.
* Marketing begins before the product is created.
* Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
* Products that are remarkable get talked about.
* Marketing is the way your people answer the phone, the typesetting on your bills and your returns policy.
* You can't fool all the people, not even most of the time. And people, once unfooled, talk about the experience.
* People don't buy what they need. They buy what they want.
* What people want is the extra, the emotional bonus they get when they buy something they love.
* Traditional ways of interrupting consumers (TV ads, trade show booths, junk mail) are losing their cost-effectiveness. At the same time, new ways of spreading ideas (blogs, permission-based RSS information, consumer fan clubs) are quickly proving how well they work.
* People all over the world, and of every income level, respond to marketing that promises and delivers basic human wants.
* Good marketers tell a story.
* People are selfish, lazy, uninformed and impatient. Start with that and you will be pleasantly surprised by what you find.
* Marketing that works is marketing that people choose to notice.
* Choose your customers. Fire the ones that hurt your ability to deliver the right story to the others.
* Living and breathing an authentic story is the best way to survive in an conversation-rich world.
* Reminding the consumer of a story they know and trust is a powerful shortcut.
* One disappointed customer is worth ten delighted ones.
* In the googleworld, the best in the world wins more often, and wins more.
* There are more rich people than ever before, and they demand to be treated differently.
* Organizations that manage to deal directly with their end users have an asset for the future.
* You can game the social media in the short run, but not for long.
* Blogging makes you a better marketer because it teaches you humility in your writing.



• Travel social network are changing travel agency business and other travel business. You must look at this as opportunities and starting to work in new ways online
• Participation game, it's the new Paradigm for marketing
• Even if you play with data on Internet, never forget the human side of travel industry. Tourism is a people business and a destination experience with personal encounters.
• Give and use technologies who put the importance on the individual and it's content and that make things easier for the user to consume your content.
• Don't underestimate the amount of work the travel community or blog will need after the launch
• Remember, Travel 2.0 vision, it is all about the community, and where your "friends", readers and customers are! And Internet is all about multiple touch points with the potential customer!
• "Travel User Generated Reviews" technology is based on "Long Travel Tail user reviews". Play the game or you will be out the market.
• New Travel 2.0 audience need new strategies and new tactics
• Don't be "nervous" about user generated content and "bad" user reviews, participate in the conversion.
If you don't do it, they will talk about you, your brand, your products, your tourism destination without YOU !
• In a ideal World, travel search & trip-planning process should be easy, fun, personal, all inclusive and fast ;-)

Now the most difficult thing it's to do it ;-) it's time consuming !!!