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Travel 2.0
par Editor le avril 15, 2008
Adam Healey, VibeAgent CEO, share with us a presentation about "How Corporate Travel Can Harness The Power Of Social Media".
Thanks Adam, as always a clear view about the market and how customers play the "participation game".
Thanks Adam, as always a clear view about the market and how customers play the "participation game".
Trackback: http://publish.creative-weblogging.com/publish/mt-tb.pl/120216
Mr Wong
Vote pour Vibe Agent Travel Social Media: SlideShare from Adam Healey:
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Estimation: 10.00 sur 3 votes
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Réponse de:
Daniele Beccari
(27.04.08 1:27)
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In my previous life as head of business travel products with an undisclosed employer :-) I had this in my roadmap since 2003. I used to discuss all my ideas with corporate travel managers and their reaction to this one was: silence. I could have told them to dress in black to reduce cleaning expenses - same reaction. Two issues here: first, they had hugely more important basic issues to solve, such as convincing their employees to use booking tools rather than calling the agency (and spending 50-80 $ fees for the service). Second, they are mostly used to seeing things that can be measured in monetary terms (like spending 10$ instead of 80$). Now 5 years later technology has improved and mindsets have changed, so it's worth a new try. Guys - if you want any ideas let's open a discussion somewhere.
(Claude you think I have moved on to leisure travel now: yes, you are right, but I still believe in Big Things when I can smell them).