Interesting study for the UK market where you can find up-date information about the usages in the social networks.
The survey questioned (1,600 UK consumers) the behaviour, trends, preferences and attitudes of respondents to all forms digital entertainment across the board; how consumers want to access digital services, using which devices, and perhaps most importantly, how much are they willing to pay?
A topic exemple:
Usage of social networks and communities is now mainstream with an average of 1 in 2 at least occasionally using them.
Usage does remain highly correlated with age but even 1 in 8, 45-54 year olds regularly use them.
Among teenagers,over half of males and two thirds offe males use socialnetworks regularly.
As we have seen, for teenagers they take up a great deal of their available leisure time and they are having a serious impact on the consumption of other activities and media, particularly traditional media.
Socialnetworks aren't a passing fad: the emotional attachment and likely future usage are also very strong with a net 1 in 6 saying they are going to use them more.
You can donwload the study here
What do you think we can do for the travel market and travel usages in social networks?