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mai 10, 2008

TripWolf: when social travel guide meet a trip planner.

Dossier archivé Travel 2.0 , l'Interview du Pro by claude

tripwolf_travel_social_media_trip_planner.jpg


Tripwolf, its a social travel guide and trip planner for independent travel.

The TripWolf team made a good job and I think you will find the site usefull and with good potential in this growing Travel 2.0 marketplace !!!

Some features to discover:
- easy Facebook profil importation to TripWolf
- browse through more than 150,000 cool points of interests,
- add your favorite places and edit travel guides around the world,
- easily bookmark sights by dragging and dropping them into your personal scrapbook on the left,
- upload and share your travel photos and invite your travel buddies and friends.

Sebastian Heinzel, TripWolf CEO tell us more about TripWolf goals and developments.

>> What is the business model?

We'll have various revenue streams:
- classical advertising (display ads, CPC deals, Google Adsense, ads in newsletter). We have advertising newtworks representing us in US, Canada, UK, Austria, Germany, Switzerland
- revenue share with booking partners (flights, hotels). Currently negotiating with shortlist of partners.
- subscription from "longtail" partners: We are offering marketing services for niche travel businesses (diving schools, bed&breakfasts, ...) for a monthly / yearly subscription price ("yellow pages model")
- they get special representation on tripwolf and tools for staying in contact with their customers. We will start a pilot phase in Southern Germany / Austria soon.

>> TripWolf is in Facebook, any project for MySpace and other social media?

Yes, soon we will integratet for Myspace, StudiVZ (German Facebook clone), LinkedIn, Xing (German LinkedIn clone), Beebo, ....
The reason is that people won't go to a travel website every day, but we want to make it super-easy for them stay in touch with tripwolf and other travelers through the sites they use on a daily basis.

>> You cover the whole World, ok, ok, but do you have any priorities in the market?

We are focusing on German and English speaking markets first. Our vision is to become the leading European web 2.0 travel guide, both for tourist going INTO Europe as well as those going OUT OF Europe. We will also launch versions in Spanish and later in French and Italian (we have a lot of content in these languages already).

>> Explanation about the name TripWolf, Wolf ?

The wolf has a few associations that we like: wolves are social animals which reflects the community aspect. but there is also the association with individual travel -the "lonely wolf" that travels over long distances. (apart from that the name is easily understandable also for non-english speakers.)

If you want a TripWolf invitation, feel free to click here:
http://www.tripwolf.com/invite/lesexplorers

Good luck for this venture.


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