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décembre 14, 2006

Suzanne's Files : Interview de Suzanne Aaronson

Dossier archivé Conseils et Astuces , Destination VIP , Travel 2.0 , l'Interview du Pro by claude

Suzanne's Files : Interview de Suzanne Aaronson


Suzanne Aaronson est une passionnée des voyages de qualité. Elle manage Suzanne's Files un excellent site qui propose des informations uniques et des services sur mesures pour les 'discerning travelers".

Elle nous en dit plus dans cet interview.

suzanne.png


>>> Suzanne, can you tell us some information about you?

When I was 16 years old I was skimming Gourmet Magazine (mom's fave at the time) and was intrigued by a story that touted Punta Del Este, Uruguay as 'the St. Tropez of Latin America'. Sting was pictured vacationing with the cognoscenti of Buenos Aires - years before most of us had ever heard of it. I grew up with The Police and thought anywhere Sting would go I should follow!
Sitting on my bed in our suburban NJ home, I tore out that page and innocently put it in a folder - the beginning of what has become my 'travel files'. Over the years these files grew, filled with tear-sheets, pamphlets, tips from travel-savvy friends and work associates and my own notes that I made in the places I lived and traveled in Europe, Latin America, and the US. Eventually these files took over the entire armoire, as I became the 'go to' among friends and colleagues for anything travel and lifestyle related.
I've lived in Washington DC, Paris, New York, Los Angeles, Buenos Aries, Seville, Geneva and for the last six years, London. Over the years my files have spontaneously turned into a business I love - giving people the "essence" of a place, laying out the very best to do, experience and eat and most importantly... where to stay! Great Gifts, Sumptuous Spas; the stuff we do outside of work! For those who are self - starter, the site is constantly growing and will arm you with the best picks around. For those looking to tap my expertise directly, see my private client service: The S Files Service.
I have a passion for sharing this knowledge with others: finding the best, editing out the rest. I love researching, discovering and exploring all those yummy nuggets - and spreading the word to those who appreciate it. I scan, aggregate and compile best-in-class information so you don't have to. Who has the time?

>>> You manage a great travel blog, suzannesfiles.com.
Can you tell us some fact about it and the profil of people who read
this ?


15,000 and growing daily ! affluent to highly affluent international individuals, mostly who live in London and New York

>>> You are involve in quality information and quality business about
tourism and travel. I know he takes times to do this job. How do you
work ? Suzannes Files it's a network, a passion, a new way to do
travel business ?


I have beeen collecting files and updating them for many many years,
am constantly interviewing discerning people, top hotel concierges...
researching in various m,edia I trust - keeping my finger on the pulse
of all the worlds quality lifestyle news. I also have 30 stringers
worldwide in various markets who provide info when they find it.

>>> Suzannes Files propose great and personnal travel services for
discerning people. Can you give us somes exemples of your services and
how it's work?


see: www.suzannesfiles.com/sfiles for testimonials and examples of the S Files Service

>>> Where you see Suzanne Files in 3 years!

Going strong - as the "first port of call" for quality lifestyle
information amongst discerning individuals worldwide.

>>> Internet is going faster and we talk now about Web 2.0 with
important impact of « customers content », « users review ».
What do you think about this evolution in the tourism market place ?


I think if you know and trust who wrote a review it's relevant, if
not, the review is 100% irrelevant! Which is why Suzanne's Files is
all about my and my trusted resources ' personal recommmends'

>>> Blogs are a new media and new part of Internet, we talk about
"blogosphère".
You use a blog tool (Wordpress, great tool) for Suzannes Files web
site and make a great design. What about your feeling on the blogs
trend ?


Super trend - gives anyone interested the means to publish

>>> For luxury travel and hotel, do you feel something is different for
> europe customer than american ou asian customers? What about the big
> trends in this tourism area?


no - very global audience. The World is indeed FLAT as Thomas Friedman puts it!

>>> You have the micro

I love what I do and am so pleased to be receiving feeedback from all
over the world from readers who tell me they use Suzanne's Files
religiously and have told all of their friends! So many tell me that
they look forward to receiving the Suzanne's Files weekly e-update -
that it's a positive factor in their week!

Merci Suzanne


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