KLM Royal Dutch Airlines introduces a ((new and exciting !!!, as they say)) user-generated platform this year called "Stop the Hassle" (http://www.klm.com/stopthehassle).

Is something hassleing you?

Get it out of your system and upload your photo or video to www.klm.com/stopthehassle.

You can be on a plane to a hassle-free holiday soon! The campaign is accompanied by a viral movie (http://www.youtube.com/watch?v=SClE_SUwSzI).

Well, Stop the Hassle user-generated content, it's a good or bad idea?

Well, check it out, make your mind, but you will find some ugly stuff and strange photos & vidéos.

They have a good promotional web site, but I think it will be better to try user-generated content on a positive way.

Why not try this, for exemple:

>> Best Smiles Tourism

>> Fun & laugh on vacation

>> Top 10 tips for holiday air

Whatsoever, but please on positive and constructive way.

So, what do you think about this advertising?

via Marco Bennetti

P.S : sorry for the title post ! it's user-generated content on blog !