Quantifying The Social Media Behavior Of Online Travelers
Presented by Yahoo!, Forrester and Compete, Inc.
May 6, 2008 @ 1PM Eastern Time

Presenters:

Gregory Saks, General Manager, Travel, Compete Inc
Sarah Rotman Epps, Analyst, eBusiness, Forrester Research
Brad King, Managing Director, Travel Category, Yahoo! Inc

The ocean of opportunity in social media still looks murky for travel marketers. How do you anticipate constantly shifting social media trends, from microblogging to social networking? A solid social media strategy is grounded in a deep understanding of your customers, so you can confidently allocate resources to act on certain trends-and know when to ignore others. In this session, we'll use new data from Yahoo!, Compete, Inc. and Forrester Research to:

Present a framework for understanding travelers' engagement with social media

Analyze how social media behaviors relate to travel shopping and booking

Demonstrate how to tie your social strategy to measurable marketing objectives

This live web seminar will run approximately 45 minutes, followed by a 15 minute questions and answer session. We look forward to having you join us.