ViaMichelin is going refit and give customers some news features.

You can create your own travel guide thanks a service powered with Plum.

Plum is a free online service that lets you collect and share all of the cool, interesting, and important stuff in your digital life.

According to ViaMichelin, you can:
Add a personal touch to the website with your saved items, by saving whatever catches your eye while surfing the ViaMichelin website: addresses, maps, route plans, hotel and restaurant suggestions, tourist attraction information...

It's a first step in the Web 2.0, but isn't to late for ViaMichelin?

With TripAdvisor and other User Generated Content and travel User Reviews web site, did we need this ViaMichelin kind of services?