How can google siphoner a trademark hotel

Sometimes I check and make some test !

I discover how our "evil" friend make some interesting new advertising space.

Google can siphoned a hotel brand thanks their new pages.

Here the test and explanation.

First go to

Google New Hotel Marseille




Then click on "User reviews"

and see the result for Google New Hotel Marseille User Reviews (or other category)




What you discover, Google put beside & below Hotel brand name and information (adress, phone, etc) a direct link to Federal Hotel, a IDS who pay this link.

Click to see New Hotel in Federal Hotel (IDS)

What do you think, do you see this kind of stuff for other hotel or other product?