L'ensemble du réseau eTourisme Focus hotel l'Interview du ... Mobile Tourisme Travel 2.0 Web 2.0 What's New for ...

 

Hotels in Best Price Guarantee! Laughter and irritation on the client side and mismanagement of the hotel !

Dossier archivé Analyse touristique , Conseils et Astuces , Fun et humour , Tourisme & Voyages sur Internet par claude le janvier 14, 2008

berlin_hotel_booking_itb.jpg


On my way to find the best deal (air & accomodation) for ITB PhoCusWright in Berlin, I discover some interesting fact about hotel distribution.

Where do you think you can find the Best Deal (Best Rate, Best Price Garantee, Or whatever the name, etc) for this request:

3 nights in the Gates Hotel in Berlin
Arrival march 4
Departure march 7
Single room without breakfast

I made 3 simple search:
>> Trying with the World leading Online Travel Agency (OTA) : Expedia
>> Trying in direct at the Gates Hotel website
>> Trying at the Berlin Tourism Board

Well, look at this results, for the same product we have a gap of 44,40 %

expedia logo.jpg


Voyages SNCF and Expedia (same booking engine)
Houra, I find the Best OTA Price ;-) : 602,14 €

-

hotel gates logo.jpg


Hotel Gates website
He, on the hotel website, "THE" direct channel, I find : 495,00 €

-

berlin tourism board logo.jpg


Berlin Tourism Board hotel booking engine
Dear Berlin Tourism Board, thanks you, you give me the real Best Rate at : 417,00 €

-

OK, what can we learn with this real exemple:

>> OTA don't have the best prices (specialy during events and congress dates)
>> Hotel don't know how to manage rate parity and distribution channel
>> Tourism Board have good prices and rooms stock (and better maping information)

What can be interesting for the customers side:

>> Travel Meta-Search engine could scann Tourism board hotels booking engine

What can be interesting for the hotel side:

>> Better distribution management (in this case, easy to have the same price parity between Hotel website, "the direct channel" and Tourism Board web site)
>> Improve hotel web site visibility in search engine
>> Improve stocks management in the Tourism Board hotel booking engine (the cheapest way after hotel web site)

Conclusion:

Hotel distribution channels is a "nightmare", but with expension of hotel booking engine in the main City Tourism Board, it could be interesting to look at this interesting channel.

Both for customers and hotels >>>>> and for travel search engine ;-)

If you have a similar experience, give a comment.






Permalink: Hotels in Best Price Guarantee! Laughter and irritation on the client side and mismanagement of the hotel !
Tags: hotel  best  rate 

Trackback: http://www.creative-weblogging.com/cgi-bin/mt-tb.pl/110449





Barre d'outils CWInstaller
RSSrss   | Voir nos options
Googlegoogle   |   Questions sur le RSS?
Yahoo!yahoo
MY MSNMSN
BloglinesBloglines
Newsletter

Rechercher d'autres articles intéressants

Seulement sur ce blog L'ensemble du réseau blog
  • http://www.wikio.fr


 


pic
VIEW_PROFILE_ON_APPNAME


  • Autres blogs du réseau Creative Weblogging sur le même sujet







 

Tagcloud: Analyse touristique Art de Vivre Blog News Conseils et Astuces Coup de Colère Destination VIP eTourisme Focus hotel Fun et humour Insolite l'Interview du Pro Le Chef de Cuisine Marketing Mobile Tourisme Office de Tourisme Promo et opérations spéciales Provence Hôtel Réservation en ligne Restaurant Coup de Coeur Restaurant et Gastronomie Salons & Evènements Short-Break TechnoVoyages Tourisme Tourisme & Voyages sur Internet Travel 2.0 Travel Gadgets Web 2.0 What's New for Travel 2.0