Hotels in Best Price Guarantee! Laughter and irritation on the client side and mismanagement of the hotel !
Dossier archivé Analyse touristique , Conseils et Astuces , Fun et humour , Tourisme & Voyages sur Internet par claude le janvier 14, 2008

On my way to find the best deal (air & accomodation) for ITB PhoCusWright in Berlin, I discover some interesting fact about hotel distribution.
Where do you think you can find the Best Deal (Best Rate, Best Price Garantee, Or whatever the name, etc) for this request:
3 nights in the Gates Hotel in Berlin
Arrival march 4
Departure march 7
Single room without breakfast
I made 3 simple search:
>> Trying with the World leading Online Travel Agency (OTA) : Expedia
>> Trying in direct at the Gates Hotel website
>> Trying at the Berlin Tourism Board
Well, look at this results, for the same product we have a gap of 44,40 %

Voyages SNCF and Expedia (same booking engine)
Houra, I find the Best OTA Price ;-) : 602,14 €
-

Hotel Gates website
He, on the hotel website, "THE" direct channel, I find : 495,00 €
-

Berlin Tourism Board hotel booking engine
Dear Berlin Tourism Board, thanks you, you give me the real Best Rate at : 417,00 €
-
OK, what can we learn with this real exemple:
>> OTA don't have the best prices (specialy during events and congress dates)
>> Hotel don't know how to manage rate parity and distribution channel
>> Tourism Board have good prices and rooms stock (and better maping information)
What can be interesting for the customers side:
>> Travel Meta-Search engine could scann Tourism board hotels booking engine
What can be interesting for the hotel side:
>> Better distribution management (in this case, easy to have the same price parity between Hotel website, "the direct channel" and Tourism Board web site)
>> Improve hotel web site visibility in search engine
>> Improve stocks management in the Tourism Board hotel booking engine (the cheapest way after hotel web site)
Conclusion:
Hotel distribution channels is a "nightmare", but with expension of hotel booking engine in the main City Tourism Board, it could be interesting to look at this interesting channel.
Both for customers and hotels >>>>> and for travel search engine ;-)
If you have a similar experience, give a comment.
Permalink: Hotels in Best Price Guarantee! Laughter and irritation on the client side and mismanagement of the hotel !
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Mr Wong



