Groundswell, the book to understand social technologies
I suggest you read the Groundswell book and spend sometimes on their web site where you can discover the power of social technologies like blogs, social networks…
It's a book by two Forrester analysts, CHARLENE LI and JOSH BERNOFF
According to the Groundswell web site:
"Right now, your customers are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon – the groundswell – that has created a permanent, long-lasting shift in the way the world works. Most companies see it as a threat.
You can see it as an opportunity.
In Groundswell, two of Forrester Research's top analysts show you how to turn the force of customers connecting to your own advantage.
Charlene Li and Josh Bernoff show how leading companies are gaining insights, generating revenues, saving money, and energizing their own customers. Whether you're in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for you, backed up with real-world ROI to prove it works.
Groundswell is based on hard consumer data and experience with dozens of companies, large and small, from Procter & Gamble to Ernst & Young to a tiny but wildly successful winery in South Africa. Hoping to learn how to take advantage of communities, blogs, wikis, Facebook, or YouTube? We've got lots of examples with proof they work.
You can't ignore this trend. Read Groundswell and learn how to ride the wave. There's no going back."
I agree with this point of view.
What do you think about this?
Do you find friction or asthonisment or incredulity when you talk about web 2.0, social medias, …with your friends or customers?
May 8th, 2008 at 2:18 pm
Merci Claude,
This looks like a book that supports what we have been saying over the past year. I will have to read it.
Cheers,
Phil
May 8th, 2008 at 11:45 pm
Bonjour Phil,
Yes, you are right. We (bloggers from Tips for the T-List, and others readers) are swimming everyday in this social media sea, this book give more analysis.
May 9th, 2008 at 6:02 am
The reactions vary. I must confess that most of my friends could not care less about Web 2.0. They just use it (like youTube, Xing, etc.).
Customers… that depends. Some are excited, some think it is a hoax (when I give a speech), some are applying it. Others tried, but do not find the time to do it right.
May 9th, 2008 at 6:32 am
Hi Claude,
I think this is another good example of how reputation and brand management is something that is no longer a skill required by just big businesses but instead at all levels. It also seems to me that the Travel and Tourism sector is at the forefront of this shift so we really are being explorers here!