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From Suzanne's Files to Spire : Women Entrepreneur Travel Spirit in action.

Dossier archivé Conseils et Astuces , Destination VIP , l'Interview du Pro par Editor le août 27, 2008

From Suzanne's Files to Spire : Women Entrepreneur Travel Spirit in action.


Suzanne Aaronson is one of my best travel woman interview. Remember when she was managing Suzanne's Files web site, interview here.

Well, now she manage the Spire editorial team and countless unpaid international contributors in skimming the world for quality lifestyle finds.

Spire is a great leading social resource for affluent people. Spire blends vetted lifestyle content with members' perspectives to provide in-the-know insight™ that is impossible to source elsewhere.

Suzanne is amazing to finding the best and leaving the rest and convince me that entrepreneur women spirit it's simply incredible. You can find some more travel entrepreneur women interviews if you search here !
You will agree with me.

So now, let's talk with Suzanne.

Suzanne, what's the story from Suzanne's Files to Spire exclusive online community?

OVER THE YEARS, MANY OF MY SUBSCRIBERS OF SF.COM MENTIONED THAT THEY WOULD LOVE TO 'TAP' THE OTHER READERS TO HEAR THEIR 'TAKE' OR OPINIONS ON MY FILES AS ADDITIONAL INPUT PER A PARTICULAR SITUATION (TRAVELING WITH KIDS, A CERTAIN ACCUPUNCTURIST OR THEIR BACK ETC). THEY ALSO FELT THEY COULD QUICKLY ACCESS QUALITY RECOMMENDATIONS AND REFERALS OF TOPICS OR GEOS I'D NOT YET COVERED IN THE FILES VIA THEIR INTERNATIONAL CO-READERS OF SF.COM. SO... SPIRE.COM IS THE MERGING OF THE SF CURATED AND VERY PERSONAL, OPINIONATED FILES WITH THE PLATFORM FOR THIS HIGHLY AFFLUENT AUDIENCE TO CONNECT WITH ONE ANOTHER TO GET QUICK ANSWERS AND INSIGHT TO THEIR LIFESTYLE QUERIES (REFERENCE THE 7 CATEGORIES WE COVER DOWN THE LEFT HAND SIDE OF THE SITE)

Can you explain more the goals and services about Spire?

SPIRE.COM IS A SOCIAL RESOURCE FOR THE AFFLUENT- WE ARE NOT A SOCIAL NETWORK, WHERE PEOPLE COME TO MEET AND FIND OLD FRIENDS, STAY IN TOUCH. SPIRE.COM IS THE ONLY PLACE ONE CAN GET IN-THE-KNOW INSIGHT - ONE CLICK AWAY!
SPIRE.COM IS A SHORTCUT TO SAVVY, SMART ADVICE. SUZANNE'SFILES ON SPIRE.COM EDITS THE NOISE. BUSY PEOPLE WANT TO MAKE SMART CHOICES AND NEED VETTED INFORMATION AT THEIR FINGERTIPS

Sorry, I am a newbie french, what's a "curator" ? >> in french this word have a other meaning.

FUNNY:)) THINK ABOUT HOW A CURATOR OF MUSEUM IS VERY CAREFULLY, SKILLFULLY SELECTING AND POSITIONING WHICH WORKS OF ART ARE IN -HOUSE AND WORKS WITH THE DISPLAY TEAM ON HOW TO SHOWCASE THE WORKS TO THE MUSUEM VISITORS FOR MAXIMUM EFFECT AND APPEAL. THAT'S WHAT I DO WITH THE FILES!

How tourism professionals like hotels, resorts, tourism attraction can work with you to promote their business?

IF A BUSINESS IS 'FILE WORTHY' (MEANING VERY HIGH QUALITY AND WE HAVE PERSONAL FEEDBACK FROM SOMEONE WE TRUST AS TO WHY IT SHOULD BE INCLUDED) WE INCLUDE IT !

Spire business model?

INTERNATIONAL BRAND MARKETERS ARE PARTNERING WITH US TO HAVE A DIRECT AND CONTEXTUAL VOICE TO THIS HARD TO REACH AUDIENCE - ESP VIA WEB WHERE THEY'VE NOT YET CONGREGATED (UNTIL SPIRE.COM ...) SUZANNE'SFILES ARE NO PAY FOR PLAY - STRICLY EDITORIAL. WE ARE INTRODUCING TWO SERVICES NEXT YEAR TO MEMBERS WHICH WILL BE TWO NEW RVENUE STREAMS IN OUR BUSINESS MODEL.

Please, give us your 5 best Suzanne's Files or Spire in the know insight (with one in France)

HERE I'VE PASTED SEVERAL PER CATEGORY FOR YOU TO BROWSE AND CHOOSE PER YOUR LINKING AND TO REALLY HAVE A SENSE OF THE BREADTH, DEPTHY AND THAT WE FOCUS THE FILES ON QUALITY NOT QUANTITY OF INFORMATION. THERE IS SO MUCH!!!! INFORMATION OUT THERE, I LOVE GIVING PEOPLE THE SHORT-CUT TO ONLY TOP QUALITY PICKS.

Travel:
Eight Great Hotels for Kids

Mezzatorre Resort & Spa

To Pack Really Light, Send Your Luggage Beforehand

Perfect Days in ... Mallorca

La Bandita

Perfect Days in ... Cornwall

Birkenhead House

Four Seasons Hong Kong

Epicurean:
Specialty Food Shops in Manhattan

Restaurant File: The Hamptons

Eight Great Outdoor Dining Spots for Summer

Organic Farm Produce Shops in England

Private Chefs to Go

Restaurant File: London's Knightsbridge, Kensington and Chelsea

Guaranteed to Put You in Fine Spirits

Arts & Culture:
Eight Great Children's Museums

Art Smart Adventures

Flamenco in Andalusia

European Music Festivals

Family & Occassions:
Kaboost

Organic Food for Babies and Children

Baby's First Website

Reliable Resources for Babysitters and Childcare

Eight Great Stationers

Florist File: New York

Wellness & Beauty:
Beauty File: Los Angeles

Pins and Needles: Leading New York Acupuncturists

Eliminate Back Pain in an Alpine Paradise

Men's Grooming File: New York

Shops, Gifts, Finds:
Strike those Asanas in Style

Antiquarian Booksellers in London

Mad For Milliners

Designer Duds for Kids

Stylish Baby Shower Gifts

Sports & Active:
Surf's Up!

Eight Great Golf Courses in Ireland

Eight Great Polo Clubs

Responsible Living:
Philanthropic Wedding Registries

Bling for the Better

Eco-Chic Shopping Totes

Vetting Charities and Giving Wisely

Wooww, thanks Suzanne for all this advices and this interview.

Mr Google, please follow this great links ;-)







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