Free Hug Campaign: can we learn something for the travel industry?

free hugs.jpg

Society for Word of Mouth and Church of the Customer Blog have a great post and analyse about viral maketing effects.

They talk about the "Free Hug Campaign" who is hot on You Tube:

Rate: 83249
Views: 25,468,480
Comments: 49,920
Favorited: 131,085 times
Honors: 8
Links: 5

In this video you will watch one man giving away free hugs and the effect it has on the people around him.

Please observe the people comportment:

* People's resistance to anything free… even if it's a hug
* The breakthrough that happens when one random individual decides to try one
* A tsunami of response once people watch the experience of others
* The fight to defend their right to hug when barriers are erected by "authorities"

According to Church of the Customer Blog:

If you believe strongly enough in your product or service, give it away for free. In the beginning, no one will believe you. Stick with it long enough, experience breakthrough, and you'll have more business than you know what to do with.

And you'll have a band of merry men (and women) who will be your brand evangelists.

Well, what can be Word of Mouth applications and viral maketing campaign in the Travel Industry?

Do you think give away free stuff is a way to conduct sustainable business?

Hugs from France ;-)

Claude


This entry was posted on Tuesday, April 8th, 2008 at 10:09 am and is filed under Fun et humour. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

11 Responses to “Free Hug Campaign: can we learn something for the travel industry?”

  1. Adeel Khan Sherwani Says:

    Thanx 4 shearing with us..
    Adeel Khan Sherwani from Atlanta

  2. Adeel Khan Sherwani Says:

    Intresting..
    Adeel Khan Sherwani from Austin

  3. Adeel Khan Sherwani Says:

    Intresting..
    Adeel Khan Sherwani from Dallas

  4. Adeel Khan Sherwani Says:

    Thanks for the kind mention
    Adeel Khan Sherwani from Houston

  5. Adeel Khan Sherwani Says:

    Thanks for the kind mention
    Adeel Khan Sherwani from New York

  6. Adeel Khan Sherwani Says:

    I also agree with what is written.
    Adeel Khan Sherwani from Chicago

  7. Adeel Khan Sherwani Says:

    Pleasure! Thanks for dropping by.

    Cheers,
    Adeel Khan Sherwani from Los Angeles

  8. Adeel Khan Sherwani Says:

    Thanx 4 Shearing with us…
    Adeel Khan Sherwani from Nashville

  9. Adeel Khan Sherwani Says:

    Thanks for the kind mention
    Adeel Khan Sherwani from Seattle

  10. Adeel Khan Sherwani Says:

    Intresting story..
    Adeel Khan Sherwani from Las Vegas

  11. Adeel Khan Sherwani Says:

    Thanks for the kind mention
    Adeel Khan Sherwani from Miami

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