Society for Word of Mouth and Church of the Customer Blog have a great post and analyse about viral maketing effects.

They talk about the "Free Hug Campaign" who is hot on You Tube:

Rate: 83249
Views: 25,468,480
Comments: 49,920
Favorited: 131,085 times
Honors: 8
Links: 5

In this video you will watch one man giving away free hugs and the effect it has on the people around him.

Please observe the people comportment:

* People's resistance to anything free… even if it's a hug
* The breakthrough that happens when one random individual decides to try one
* A tsunami of response once people watch the experience of others
* The fight to defend their right to hug when barriers are erected by "authorities"

According to Church of the Customer Blog:

If you believe strongly enough in your product or service, give it away for free. In the beginning, no one will believe you. Stick with it long enough, experience breakthrough, and you'll have more business than you know what to do with.

And you'll have a band of merry men (and women) who will be your brand evangelists.

Well, what can be Word of Mouth applications and viral maketing campaign in the Travel Industry?

Do you think give away free stuff is a way to conduct sustainable business?

Hugs from France

Claude

• Facebook and the travel industry: Southwest Airlines and more !
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• Google Suggest : new tool for SEO in the Travel Industry?
• 'How was your stay?' : Does the Hotel Ritz has something to learn about Travel 2.0 ?

1. Adeel Khan Sherwani Says:
   December 26th, 2008 at 1:42 pm

   Thanx 4 shearing with us..
   Adeel Khan Sherwani from Atlanta

2. Adeel Khan Sherwani Says:
   January 5th, 2009 at 6:03 pm

   Intresting..
   Adeel Khan Sherwani from Austin

3. Adeel Khan Sherwani Says:
   January 9th, 2009 at 6:25 pm

   Intresting..
   Adeel Khan Sherwani from Dallas

4. Adeel Khan Sherwani Says:
   January 13th, 2009 at 5:11 pm

   Thanks for the kind mention
   Adeel Khan Sherwani from Houston

5. Adeel Khan Sherwani Says:
   January 15th, 2009 at 6:06 pm

   Thanks for the kind mention
   Adeel Khan Sherwani from New York

6. Adeel Khan Sherwani Says:
   January 19th, 2009 at 3:44 pm

   I also agree with what is written.
   Adeel Khan Sherwani from Chicago

7. Adeel Khan Sherwani Says:
   January 21st, 2009 at 1:45 pm

   Pleasure! Thanks for dropping by.

   Cheers,
   Adeel Khan Sherwani from Los Angeles

8. Adeel Khan Sherwani Says:
   February 24th, 2009 at 10:40 am

   Thanx 4 Shearing with us…
   Adeel Khan Sherwani from Nashville

9. Adeel Khan Sherwani Says:
   February 26th, 2009 at 10:23 am

   Thanks for the kind mention
   Adeel Khan Sherwani from Seattle

10. Adeel Khan Sherwani Says:
    February 27th, 2009 at 3:31 pm

    Intresting story..
    Adeel Khan Sherwani from Las Vegas

11. Adeel Khan Sherwani Says:
    March 3rd, 2009 at 1:43 pm

    Thanks for the kind mention
    Adeel Khan Sherwani from Miami

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