Facebook study (analysis by Fabernovel)
Fabernovel (a consulting cie) made a interesting study and a Facebook analysis.
If you want to understand the "social media" revolution, you will see a phenomenon in action.
A few points as a conclusion
The phenomenon is only starting and will be strongly influenced by the new applications available
Privacy is an issue
Brands and companies should learn how FaceBook enables a new communication with their consumers
Offers new collaboration and knowledge sharing opportunities:
- Quickly spread successful ideas and recruit for projects or causes
- Let users manage what they do not want to share instead of asking them to make an effort to share
You can download the study on the blog from Sandrine Plasseraud