De la Generation Content à la Génération Cash : les tendances par Trendwatching

Dossier archivé Web 2.0 le décembre 22, 2006

Selon le site Trendwatching.com, l'année 2007 seras celle de la Génération Cash, en d'autres termes la "monétisation" des efforts et du temps passé sur Internet par la Génération Content et le partage des revenues entre les sites Web 2.0 et les utilisateurs qui contribuent à la création du contenu et donc à la réussite de ces sites Internet !!!

Voici l'introduction (en anglais) de ce trend que je vous recommande de lire sur le site trendwatchning.com

Remember GENERATION C(ONTENT)? Three and a half years ago, we described this trend as "an avalanche of consumer generated content that is building on the web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis." Fast forward to 2007, and it's hard to find anyone still in awe about the fact that content-creating consumers are behind some of the biggest web 2.0 success stories, from the tens of millions of blogs to the flickrs and youtubes. However, this trend still has a lots of room to grow, as younger, participation-minded consumers will eventually dominate all of the online space, meaning the stakes will continue to be raised as well. In the next 12 months, keep an eye out for:

"GENERATION C(ONTENT) is joining GENERATION C(ASH). If consumers produce the content, if they are the content, and that content brings in money for aggregating brands, then revenue and profit-sharing is going to be one of 2007's main themes in the online space. It's not like brands will have a choice: talented consumers are going to be too sought after to remain satisfied with thank you notes. Get ready for an avalanche of revenue sharing deals, reward schemes and sumptuous gifts aimed at luring creative consumers."




Tendance à suivre dans le monde du etourisme et des sites communautaires de voyages. Je suis un peu sceptique !