Canadaeconnect: a great e-tourism strategy conference. We must learn and try to do something for France !!!

Dossier archivé Analyse touristique , eTourisme , Travel 2.0 , Web 2.0 le October 11, 2007

As french, what can we learn from Canadian in the e-tourism field?

I think a lot ;-) They build in some months a great conference:

The Canada-e-Connect: Canada's e-Tourism Strategy Conference & Awards
November 7-9, 2007
Fairmont Waterfront Hotel
Vancouver, BC

What are their strong points?

>> They use Web 2.0 tools: blog, wiki
>> They use Facebook and travel blogs network to make event promotion
>> They have a Entrepreneur Spotlight
>> They have a Student Contest
>> They mix panel representatives from DMO's and private sector
>> They have a strong focus on social media impact

In one word: they know how to federated Public and Private sectors around the futur of e-tourism goals.

Take a look at their very interesting schedule (PDF):

- Social Media & Mass Collaboration

- Panel: Evolution of Distribution
- Panel: Evolution of Advertising

- Emerging Marketing Mediums

- The World of Tourism goes "E" and goes "Green"

- Panel: Integration of Emerging Web Applications

- The Impact of Changing Consumer Trends and Emerging Media to market Canada to the World

- Panel: Traditional Media vs. Social Media
- Reputation Management Online
- Panel: Travellers Sharing Experiences

- PhoCusWright: The Long Tail of Travel

- Travel & Tourism CMOs:
The Impact of Media Convergence to structuring a marketing department, budgeting, and executing campaigns