Virgin is well known for it's original marketing power, so for their new brand and new airline Cie, Virgin America team up with BoingBoing, one of the most important World blog.

First great marketing idea from Virgin marketeurs, start at the begining and involve BoingBoing in the process of Airplane name.
The co-editors at Boing Boing, one of the world's most popular blogs, have named a new Virgin America aircraft: Unicorn Chaser. The airline's first aircraft was named Jefferson Airplane in October by the band's lead singer, Grace Slick.

Then, make more buzz with BoingBoing TV available on VirginAmerica:
Soon, when you fly on a Virgin America plane, you'll be able to watch Boing Boing tv episodes on the in-flight entertainment system if you are not too busy chatting up that hottie in row 11a, or ordering a martini by touchscreen.

And, make some posts about the buzz and news around Virgin America, see this search results in BoingBoing:
Results 1 – 10 of about 2,190 from boingboing.net for virgin america.

Well done, seems to be a good fit, the 2 cies have the same "free" spirit as well !

• Virgin Galactic : allez voir les dernières news sur http://www.virgingalactic.com/
• Virgin Galactic : le tourisme spatial c'est pour bientôt !
• Holland America: look at the Eurodam News Blog
• Virgin Galactic Spaceship 2. Vidéo de promotion du prochain voyage touristique dans l'espace

1. Sophie Says:
   October 8th, 2007 at 2:40 pm

   The Virgin group are very slick and innovative – they’ve had incredible success over the years…
   Sophie
   Mio Destino

2. djamel Says:
   November 10th, 2007 at 11:41 am

   I love you ford mustang gt500